Important: Assigning User Roles
Selecting the correct role is one of the most important parts of setting up a user. Roles determine which information and feature the user can view, access, and manage.

Use the descriptions below to choose the roles that match the user’s responsibilities.
- A user may have one or more roles.
- Select the checkbox next to each role or permission the user needs.
- An Administrator can update a user’s roles at any time.
- Assign only the access the user who needs to perform assigned responsibilities.
User Roles and Permissions
Account Executive
For sales representatives. Account Executives can:
- Access their own contracts and production orders
- View financial information for their assigned clients
Activity Access for Non-Sales Users
Allow a non-sales user to create and manage activities.
Administrator
Provides full administrative access to the company’s system, including:
- Managing users and stations
- Setting company defaults
- Viewing all system data
- Managing company-level settings
Assign this role carefully because it provides broad system access.
Allow Account Executive to Override Daypart Pricing
Allows an Account Executive to change the default pricing within a broadcast schedule’s daypart.
Allow User to Delete Activities
Allows a user to delete activities that the user created.
Cart Update Permission
Allows a user to update the cart number field in a production order.
The Traffic Manager role also includes this permission.
Client Import Permission
Allows an authorized user to import multiple client records using the required file format. This feature can reduce the need to enter existing client data manually.
Contact WAVSTAR Support for assistance before using the client import feature.
Copywriter
For users who write advertising copy. Copywriters:
- See only the spots assigned to them
- Do not receive access to financial information, client information, or contracts
Custom Daypart
Allows a user to edit a daypart:
- Start time
- End time
- Length
- Rate
Group Sales Manager
Provides access across sales teams or to all sales activity within a station group.
Station groups with one sales team
If multiple people need access to all contracts and related items:
- Assign Group Sales Manager to each person who needs full access.
- Do not also assign the Sales Manager role to those users.
Station groups with multiple sales teams
If separate Sales Managers manage their own teams:
- Assign Group Sales Manager only to users who need to view pipeline information for all sales teams in the station group.
- Assign Sales Manager to users who manage an individual team of Account Executives.
For more information, see Establishing the Sales Team Hierarchy.
Open/Close Production Order
Allow a user who is not a Production Manager to open and close production orders.
On-Air Talent
Provides the same system access as the Spot/Voice Producer role. The separate title makes user responsibilities easier to identify and manage.
Production Manager
Provides full access to all production orders.
This role does not provide access to financial information, client information, or contracts.
Sales Assistant
Provides access similar to the Sales Manager role but does not allow the user to override pricing restrictions.
Sales Manager
For users who manage an individual team of Account Executives.
Use this role when an organization has multiple sales teams and each team has a separate manager.
- Assign Sales Manager to users who manage an individual sales team.
- Assigning Group Sales Manager to users who need access to pipeline information for all sales teams.
- If the station group has only one sales team and multiple people need access to all contracts, assign Group Sales Manager, not Sales Manager.
For more information, see Establishing the Sales Team Hierarchy.
Spot/Voice Producer
For users who record voice work or produce spots. Spot/Voice Producers:
- See only the spots assigned to them
- Do not receive access to financial information, client information, or contracts
Traffic Manager
Provides broad access to:
- Client information
- Contracts
- Production orders
- Financial information
- Pipeline information for all Account Executives
This role is similar to the Sales Manager role but includes different operational permissions and restrictions.
View-Only Permissions
View-only permissions allow a user to see all records within a selected category without changing them.
Available view-only categories may include:
- Companies and contacts
- Clients
- Quotes and contracts
- Production orders
- Combined groups of these records
View-only access does not allow the user to update a record. However, another role or direct assignment may provide editing access.
For example:
- A Standard User may edit records owned by or assigned to that user.
- An Administrator may edit all records.
- A user assigned directly to a specific record may be able to edit that record.